- Date – Fall 2020
- Place – Yukon, Canada
- Length – 30 days
- Itinerary – Dawson City, Whitehorse, Keno, Haines Junction, Carcross, Tagish
- Tourism Yukon
- Yukon Convention Bureau
- Northern Vision Development
- Individual businesses
During the 2020 pandemic – Yukon opened their borders to promote their region for Canadians. It was the opportunity we needed to explore this very unique territory in Canada. We drove our Honda Ridgeline from Vancouver, BC as far north as Dawson City, Yukon. Originally we reached out to a destination that everyone visiting the Yukon has to experience – the lovely eco-lodge Mount Logan Lodge. An all-inclusive that offered many activities, from river rafting, hiking, glacier flight connections through to an amazing in-house restaurant, locals Roxanne and David are the quintessential hosts. This led to a connection with Tourism Yukon and we created 38 videos of the territory. Having met many local businesses and initiatives, we were able to provide them with videos for their own marketing efforts. In addition we distributed these on Destination Zoomer. To further assist in economic development, we created branded versions for Yukon Convention Bureau and Northern Vision Development who operate Yukon Hotels. Truly a northern Win-Win-Win for all.
Distribution:
- Destination Zoomer
- Repurposed for internal Travel Yukon project
- Shared with Mount Logan Lodge
- Yukon Convention Bureau
- Yukon Hotels
Alice is a talented freelancer who artfully captures the essence of a region through multiple video stories. Alice was attentive to our goals and keen to work with us in a way that was most beneficial for our organization. She is creative, flexible and quite simply, she delivers. Via our partnership with Alice, we were able to secure a media spot which garnered national exposure for the Yukon as a travel destination and showcased our experiences within a key target market.