CONCEPT
Canadians are itching to travel and have started their planning. Tripscout is the only travel recommendation platform for the traveler that dreams every day about their next trip. It is the largest Travel network with over 100+ Instagram handles and reaching an audience of 10MM+ across social media. The app has 1 million subscribers, and 300 million views per month on social media in 2021. We are creating content to feature on their platform. Our demographic is ‘baby boomers with zip’ – called “Zoomers”. There will be no charge for this.
We are touring British Columbia collecting video of as many local experiences as we can. The result will be published as “Where to stay, experience, eat + drink in BC” on TripScout, Destination Zoomer and other web properties. In addition – you get all the videos to use in your marketing initiatives. We would love your help in selecting what to showcase. Check out our Victoria + Jasper summaries!
ISLAND ESCAPE FOR CANADIANS
It’s been a challenging year.Canadians need to recharge.
This summer, we want to encourage locals that the Gulf Islands is a year-round destination to escape to. To promote sustainability, this tour will be by e-bike. Taking ferries between islands, biking to your wonderful accommodation properties and taking in the beautiful outdoors – creating an itinerary that others can follow this summer. We will gather video content from five island towns including outdoor adventures, culinary experiences, coffee shops and the local pub of course!
DELIVERABLES
CONTENT
Free of rights
Can be shared with partners
30 second promotional 4K highlight video from each island
5+ videos featuring experiences, accommodation, restaurants, pubs + tours from each island
5 high-quality TripAdvisor reviews including three photos from each island. Dave is a TripAdvisor Level 11 Expert.
DISTRIBUTION
All including relevant
@mentions + #hashtags
TripScout blog post with six videos from each island
Promotion on Instagram accounts @dreaming_travel (515K followers), @perfect_worldplaces (232K, followers) @tripscoutapp (174K followers)
Destination Zoomer video blog post including your highlight and six other videos for each island
All videos published on Destination Zoomer YouTube channel
DestinationZoomer Instagram reel / post for each experience and accommodation
Destination Zoomer Pinterest pins for each video
Facebook video Destination Zoomer for six videos from each island
Twitter post @travelvida the 2nd largest and #1 engagement travel account (623K followers)
ASK
Accommodation, transportation, food + experience expenses covered for a couple
Assistance in creating itinerary
Enhanced Package
Your logo + brand font + styling
Creative Control
Instagram Guide
Raw video footage assets download link
Additional media placements
TIMELINE
Finalize Itinerary – July
Tour Dates – July 21 – 30
Draft videos – August 6
Final delivery – August 10
Content Published – August 10
This schedule provides a rough timeline only. The dates are flexible to meet your needs and timing. We are also interested in doing a winter series.
SAMPLE PROJECTS
Distribution:
- Destination Zoomer
- Repurposed for internal Travel Yukon project
- Shared with Mount Logan Lodge
- Yukon Convention Bureau
- Yukon Hotels
Alice is a talented freelancer who artfully captures the essence of a region through multiple video stories. Alice was attentive to our goals and keen to work with us in a way that was most beneficial for our organization. She is creative, flexible and quite simply, she delivers. Via our partnership with Alice, we were able to secure a media spot which garnered national exposure for the Yukon as a travel destination and showcased our experiences within a key target market.
ABOUT US
We’ve had a Vancouver, BC Canada-based videography business for 18 years that specialized in life story biographies and corporate videos. I’m a videographer, editor, and digital content creator. My husband Dave is a video/photo drone operator, photographer and sales/marketing specialist.
Two years ago we started Destination Zoomer to give back to the amazing travel industry, after we pivoted our video production business to focus on tourism + hospitality – Our Place Media.
As lifelong travellers – we love to meet new people, capturing your story and sharing it with the world.
What is TRIPSCOUT?
Tripscout is building something totally different: a radically personalized digital escape for the modern traveler powered by insights and recommendations from thousands of local experts around the world. By turning its social media network of over 6 million followers into a go-to source for travel inspiration, Tripscout has also pioneered the science of “SEO for Instagram” and has helped drive massive views to traditional travel media organizations and local bloggers (over 1 million visits to travel publishers in the past few months alone). On its platform, Tripscout continues its meteoric rise in both users and engagement, climbing from 2 million to over 200 million views per month on social media in 2020, and surpassing more than 1 million app users.
THANK YOU