CONCEPT
Canadians are itching to travel and have started their planning. Tripscout is the only travel recommendation platform for the traveler that dreams every day about their next trip. It is the largest Travel network with over 100+ Instagram handles and reaching an audience of 10MM+ across social media. The app has 1 million subscribers, and 300 million views per month on social media in 2021. We are creating content to feature on their platform. Our demographic is ‘baby boomers with zip’ – called “Zoomers”. There will be no charge for this.
We are touring British Columbia collecting video of as many local experiences as we can. The result will be published as “Where to Stay, Experience, Eat + Drink in BC” on TripScout, Destination Zoomer and other web properties. See how we recently featured Saltspring Island + Galiano Island.
CANADIAN CRAFT BEER ROAD TRIP
It’s been a challenging year.Canadians need to recharge.
This fall, we want to encourage British Columbians that the Kootenays is a year-round destination for a roadtrip on the Ale Trail. Leaving Vancouver by car, through beautiful mountain ranges, we will reach your paradise. Exploring unique towns, original breweries – including celebrating the 30th Anniversary of Nelson Brewing, we intend to soak up the outdoors including hot springs on this road trip. We will gather video content from five mountain towns including outdoor adventures, culinary experiences, coffee shops and all the breweries of course!
DELIVERABLES
CONTENT
Free of rights
Can be shared with partners
30 second promotional 4K highlight video from each town
A 30 sec video feature of each brewery
5+ videos featuring experiences, accommodation, culinary and pubs + tours for each town
5 high-quality TripAdvisor reviews including three photos from each experience. Dave is a TripAdvisor Level 11 Expert.
DISTRIBUTION
All including relevant
@mentions + #hashtags
Instagram Guide for Kootenay Rockies West Ale Trail
Instagram Guide for Kootenay Rockies East Ale Trail
TripScout blog post for each town
Instagram Guide for region
Promotion on Instagram accounts @dreaming_travel (515K followers), + @tripscoutapp (174K followers)
Twitter post @travelvida the 2nd largest and #1 engagement travel account (623K followers)
Destination Zoomer video blog post including your highlight video for each town
Published on Destination Zoomer YouTube channel
DestinationZoomer Instagram reel + post
ASK
Accommodation, food + experience expenses covered for a couple
Assistance in creating itinerary
Enhanced Package
Your logo + brand font + styling
Creative Control
Raw video footage assets download link
Additional media placements
TIMELINE
Finalize Itinerary – September
Tour Dates – September 15 – 29
Draft videos – within 1 week of leaving each town
Final delivery – Two days after draft
Content Published – Same day as final delivery
This schedule provides a rough timeline only. The dates are flexible to meet your needs and timing. We are also interested in doing a winter series.
SAMPLE PROJECTS
Distribution:
- Destination Zoomer
- Repurposed for internal Travel Yukon project
- Shared with Mount Logan Lodge
- Yukon Convention Bureau
- Yukon Hotels
Alice is a talented freelancer who artfully captures the essence of a region through multiple video stories. Alice was attentive to our goals and keen to work with us in a way that was most beneficial for our organization. She is creative, flexible and quite simply, she delivers. Via our partnership with Alice, we were able to secure a media spot which garnered national exposure for the Yukon as a travel destination and showcased our experiences within a key target market.
ABOUT US
We’ve had a Vancouver, BC Canada-based videography business for 18 years that specialized in life story biographies and corporate videos. I’m a videographer, editor, and digital content creator. My husband Dave is a video/photo drone operator, photographer and sales/marketing specialist.
Two years ago we started Destination Zoomer to give back to the amazing travel industry, after we pivoted our video production business to focus on tourism + hospitality – Our Place Media.
As lifelong travellers – we love to meet new people, capturing your story and sharing it with the world.
What is TRIPSCOUT?
Tripscout is building something totally different: a radically personalized digital escape for the modern traveler powered by insights and recommendations from thousands of local experts around the world. By turning its social media network of over 6 million followers into a go-to source for travel inspiration, Tripscout has also pioneered the science of “SEO for Instagram” and has helped drive massive views to traditional travel media organizations and local bloggers (over 1 million visits to travel publishers in the past few months alone). On its platform, Tripscout continues its meteoric rise in both users and engagement, climbing from 2 million to over 200 million views per month on social media in 2020, and surpassing more than 1 million app users.
THANK YOU