CONCEPT

Canadians are itching to travel and have started their planning.   Tripscout is the only travel recommendation platform for the traveler that dreams every day about their next trip. It is the largest Travel network with over 100+ Instagram handles and reaching an audience of 10MM+ across social media.  The app has 1 million subscribers, and 300 million views per month on social media in 2021. We are creating content to feature on their platform. Our demographic is ‘baby boomers with zip’ – called “Zoomers”.   There will be no charge for this.

We are touring Eastern Canada collecting video of as many local experiences as we can. The result will be published as “Where to stay, experience, eat + drink in Eastern Canada” on TripScout, Destination Zoomer and other web properties.  In addition – you get all the videos to use in your marketing initiatives.   We would love your help in selecting what to showcase.

VIARAIL CONNECTS COMMUNITIES

Railways connect communities.   ViaRail is the backbone of Canada for us to explore this amazing country.    Starting in Niagara Falls, our goal is to capture five or more stops that ViaRail offers while showcasing the amazing amenities on board.   Each stop of two days will feature a culinary experience and easy to access adventure.    Upon reaching Halifax, we will have gathered video content from five or more unique communities from old world cities like Quebec City to scenic waterfront towns like Rimouski.    We want to showcase what makes a Canadian rail journey an adventure of a lifetime.

DELIVERABLES

CONTENT

Free of rights

Can be shared with partners

  • 30 second promotional 4K highlight video from each stop

  • 5+ videos featuring experiences, accommodation, restaurants, pubs + tours from each stop

  • 5 high-quality TripAdvisor reviews including three photos from each stop. Dave is a TripAdvisor Level 11 Expert.

DISTRIBUTION

All including relevant

@mentions + #hashtags

  • TripScout blog post with 6+ videos

  • Destination Zoomer video blog post including highlight video and 5+ experiences from each stop

  • Published on Destination Zoomer YouTube channel – all videos

  • 6+ Instagram posts on DestinationZoomer from each stop

  • Minimum 6 Pinterest pins from each stop

  • Facebook video post on Destination Zoomer from each stop

ASK

  • Transportation, Accommodation, Food + On-board Experience expenses covered for a couple

  • Assistance in creating itinerary

Enhanced Package

  • Your logo + brand font + styling

  • Creative Control

  • Instagram Guide

  • Raw video footage assets download link

  • Additional media placements

TIMELINE

  • Finalize Itinerary – May/June

  • Tour Dates – August (Sept/Oct also an option)

  • Draft videos – September 7

  • Final delivery – September 14

  • Content Published – September 21

This schedule provides a rough timeline only.  The dates are flexible to meet your needs and timing.

SAMPLE PROJECTS

Alice is a talented freelancer who artfully captures the essence of a region through multiple video stories. Alice was attentive to our goals and keen to work with us in a way that was most beneficial for our organization. She is creative, flexible and quite simply, she delivers. Via our partnership with Alice, we were able to secure a media spot which garnered national exposure for the Yukon as a travel destination and showcased our experiences within a key target market.

Jennifer Glyka - Media Relations, Travel Yukon

ABOUT US

We’ve had a Vancouver, BC Canada-based videography business for 18 years that specialized in life story biographies and corporate videos. I’m a videographer, editor, and digital content creator.   My husband Dave is a video/photo drone operator, photographer and sales/marketing specialist.

Two years ago we started Destination Zoomer to give back to the amazing travel industry, after we pivoted our video production business to focus on tourism + hospitality – Our Place Media.

As lifelong travellers – we love to meet new people, capturing your story and sharing it with the world.

What is TRIPSCOUT?

Tripscout is building something totally different: a radically personalized digital escape for the modern traveler powered by insights and recommendations from thousands of local experts around the world. By turning its social media network of over 6 million followers into a go-to source for travel inspiration, Tripscout has also pioneered the science of “SEO for Instagram” and has helped drive massive views to traditional travel media organizations and local bloggers (over 1 million visits to travel publishers in the past few months alone). On its platform, Tripscout continues its meteoric rise in both users and engagement, climbing from 2 million to over 200 million views per month on social media in 2020, and surpassing more than 1 million app users.

THANK YOU