CONCEPT
Canadians are itching to travel and have started their planning. Tripscout is the only travel recommendation platform for the traveler that dreams every day about their next trip. It is the largest Travel network with over 100+ Instagram handles and reaching an audience of 10MM+ across social media. The app has 1 million subscribers, and 300 million views per month on social media in 2021. We are creating content to feature on their platform. Our demographic is ‘baby boomers with zip’ – called “Zoomers”. There will be no charge for this.
We are touring Western Europe collecting video stories of many local experiences. The featured cities are Air Canada destinations. The result will be published as “Escape to Western Europe” on TripScout, Destination Zoomer and other web properties.
EUROPEAN DESTINATIONS
We are all looking forward to escaping after this challenging year. Air Canada is the airline of choice to Europe to explore many amazing countries. Landing in Paris, our goal over 6 weeks is to capture the cities that Air Canada services including Zurich, Vienna, Toulouse, and Madrid. We are open to exploring other cities that you suggest. Each destination city will feature a local culinary experience and easy to access urban adventure. We want to showcase what makes a European escape an adventure of a lifetime.
DELIVERABLES
DISTRIBUTION
All including relevant
@mentions + #hashtags
TripScout blog post for each city (includes Air Canada info how to get there) – 1 million+ subscribers
Promotion on Instagram accounts @europefocus (305K followers), @dreaming_travel (515K followers), @perfect_worldplaces (232K, followers) @tripscoutapp (174K followers)
- Instagram Guide for each city published on TripScout + Destination Zoomer (with reference how to fly there)
Instagram Guide for each city published on TripScout + Destination Zoomer (with reference how to fly there)
Twitter post @travelvida the 2nd largest and #1 engagement travel account (623K followers)
Destination Zoomer video blog post including highlight video and 5+ experiences from each city (with reference how to fly there)
Published on Destination Zoomer YouTube channel
6+ Instagram reel + posts on DestinationZoomer from each city (with reference how to fly there)
Minimum 6 Pinterest pins from each city (with reference how to fly there)
ASK
Transportation covered for a couple
TIMELINE
Finalize Itinerary – July
Tour Dates – August 27 – October 8, 2021
Draft videos – September 10 – October 22 (two weeks after destination)
Final delivery – September 17 – October 22 (3 weeks after destination visit)
Content Published – Day of final delivery
This schedule provides a rough timeline only. The dates are flexible to meet your needs and timing.
SAMPLE PROJECTS
Distribution:
- Destination Zoomer
- Repurposed for internal Travel Yukon project
- Shared with Mount Logan Lodge
- Yukon Convention Bureau
- Yukon Hotels
Alice is a talented freelancer who artfully captures the essence of a region through multiple video stories. Alice was attentive to our goals and keen to work with us in a way that was most beneficial for our organization. She is creative, flexible and quite simply, she delivers. Via our partnership with Alice, we were able to secure a media spot which garnered national exposure for the Yukon as a travel destination and showcased our experiences within a key target market.
ABOUT US
We’ve had a Vancouver, BC Canada-based videography business for 18 years that specialized in life story biographies and corporate videos. I’m a videographer, editor, and digital content creator. My husband Dave is a video/photo drone operator, photographer and sales/marketing specialist.
Two years ago we started Destination Zoomer to give back to the amazing travel industry, after we pivoted our video production business to focus on tourism + hospitality – Our Place Media.
As lifelong travellers – we love to meet new people, capturing your story and sharing it with the world.
What is TRIPSCOUT?
Tripscout is building something totally different: a radically personalized digital escape for the modern traveler powered by insights and recommendations from thousands of local experts around the world. By turning its social media network of over 6 million followers into a go-to source for travel inspiration, Tripscout has also pioneered the science of “SEO for Instagram” and has helped drive massive views to traditional travel media organizations and local bloggers (over 1 million visits to travel publishers in the past few months alone). On its platform, Tripscout continues its meteoric rise in both users and engagement, climbing from 2 million to over 200 million views per month on social media in 2020, and surpassing more than 1 million app users.
THANK YOU